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Aston Martin named coolest car brand

Aston Martin named coolest car brand Image

Aston Martin has retained its title as the "coolest" car brand in the UK.

James Bond's favourite car has taken top spot in the CoolBrands survey for the last six years in a row.

But this year, the luxury sports car manufacturer had to settle for third place as Apple won the race to the top spot.

YouTube came in second in the CoolBrands survey, which compiles the opinions of 3,000 customers and a panel of 39 experts.

Maserati and Ferrari dropped out of the top 20 this year, while Mercedes-Benz was a new entry at 16 - making it the only other car maker in the top 20.

The inclusion of Mercedes comes after a recent bid to boost its image among younger drivers.

Mercedes-Benz communications director Rob Halloway said "cool" brands must retain a "timeless quality".

Mr Halloway said: "I think that cool things have a certain style, elegance and swagger about them. Cool people possess all these qualities, and cool brands blend a timeless quality with absolute topicality.

"It sounds like an oxymoron, but that's what makes cool "cool". Like style over fashion, cool endures where trendiness tends to be transient."

published: 25/09/2012 17:00:01

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