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Coca Cola Christmas Truck

Nothing says Christmas like the sight of a sparkly red HGV emblazoned with the slogan “holidays are coming”, at least that’s how fans of Coca-Cola’s Christmas Truck shenanigans feel.

This year the infamous red truck will be travelling all over the UK to sprinkle a little festive cheer to a town near you. With 45 destinations planned, the truck will light up exactly like the advert you know and love. Attendees can sip a coke (admittedly not the most warming drink), sing along with the Christmas choir and generally bask in winter wonderland-y goodness.

History

The renowned red truck that now signifies Christmas for millions was created by the US advertising agency Doner. It made its debut in November 1996 and its popularity snowballed. It now breaks up TV shows for a bit of festive cheer in over 100 countries.

However, it hasn’t all been festive lights and Christmas carols for the ad. In 2001, the advertisement was stopped. Simply, as a company Coca-Cola decided to restructure the way they run advertising campaigns, so that all advertisements were produced locally in the country they were going to air, rather than centrally at the company’s headquarters in Atlanta. Because let’s be honest, things are a little different all around the world.

But after an onslaught of demands, Coca-Cola decided to resurrect the campaign. Consumers had been contacting them in their droves, outraged that the cheery red truck they knew and loved had been shelved. It marked, they said, the beginning of Christmas. The festive season just didn’t feel right without it. Obviously Coca-Cola (most likely delighted at the effectiveness!) brought back the campaign and the red truck graced our screens once again.

Mostly, people seemed thrilled. But a few people were unconvinced. Ad man Keith Law who wrote commercials for Belfast CityBeat was one such critic: “I don’t think there’s anything Christmassy about HGVs and the commercial is too generic.” Bah humbug indeed!

2014 Tour

This year the Coca-Cola truck is embarking on a 45-stop tour of the UK. The area around each stop will be decorated as a magical winter wonderland. You can get up close and personal with the truck (though not inside) and have your picture taken with it which you can later download. Christmas helpers will be wandering around offering chilled Coca-Cola and Diet Coke and a seasonal choir will sing. How festive!

Interested in going? Follow these tips to get the most out of your experience:

  • Expect queues, this is one popular truck. So if you want photos taken with it, get there early and prepare to stand in line.
  • Dress appropriately. We’re talking gloves, scarves and your cosiest of coats. Especially if you plan on drinking the chilled coke on offer!
  • Follow the Truck Tour Page and the twitter account for the latest news.
  • To collect your official truck photo visit this website to download it.
  • You can also take your own snaps!

Truck tour stops:

Nov 28  - 12:00-20:00 - The Plainstones, Elgin

Nov 28 - 13:00-20:00 - Trafford Centre, Manchester

Nov 29 - 12:00-20:00 - King Edward Street, Perth

Nov 29 - 12:00-20:00 - Flag Market, Preston

Nov 30 - 13:00-21:00 - Asda Eastlands, Manchester

Nov 30 - 10:00-18:00 - Burns Statue Square, Ayr

Dec 1 - 12:00-20:00 - St Enoch Square, Glasgow

Dec 1 - 12:00-20:00 - Peace Gardens, Sheffield

Dec 3 - 12:00-20:00 - Church Street, Liverpool

Dec 3 - 12:00-20:00 - Devonshire Street, Penrith

Dec 4 - 12:00-20:00 - Y Maes (Castle Square), Caenarfon

Dec 4 - 12:00-20:00 - Festival Market, Morecambe

Dec 5 - 12:00-20:00 - Centre Square, Middlesbrough

Dec 5 - 12:00-20:00 - Queens Square, Wrexham

Dec 6 - 12:00-20:00 - Asda Gateshead, Gateshead

Dec 6 - 12:00-20:00 - Back Lane Car Park, Newton

Dec 7 - 10:00-18:00 - The Brunswick Centre, Scarbrough

Dec 7 - 11:00-19:00 - Princess Way, Swansea

Dec 8 - 12:00-20:00 - Queen Victoria Square, Hull

Dec 9 - 13:00-21:00 - St David’s Shopping Centre, Cardiff

Dec 10 - 12:00-20:00 - Asda Bristol Patchway, Bristol

Dec 10 - 12:00-20:00 - St Marks Shopping Centre, Lincoln

Dec 11 - 13:00-21:00 - Bullring Shopping Centre, Birmingham

Dec 11 - 13:00-21:00 - Frederick Ward Way, Grimsby

Dec 12 - 13:00-21:00 - King’s Square, Gloucester

Dec 12 - 13:00-21:00 - Victoria Gardens, Leeds

Dec 13 - 12:00-20:00 - St George’s Square, Huddersfield

Dec 13 - 12:00-20:00 - Wharf Green, Swindon

Dec 14 - 11:00-19:00 - Clarks Village, Glastonbury

Dec 14 - 12:00-20:00 - Cathedral Green, Derby

Dec 15 - 12:00-20:00 - Asda Coventry, Coventry

Dec 15 - 12:00-20:00 - Harbour Car Park, Looe

Dec 17 - 12:00-20:00 - St Giles’ Square, Northampton

Dec 17 - 12:00-20:00 - 27 Union Street, Torquay

Dec 18 - 12:00-20:00 - Asda Milton Keynes - Milton Keynes

Dec 18 - 12:00-20:00 - Seldown Car Park, Poole

Dec 19 - 13:00-21:00 - Asda Havant, Havant

Dec 19 - 13:00-21:00 - St George's Square - Luton

Dec 20 - 12:00-20:00 - Potters Fields Park - London

Dec 20 - 13:00-21:00 - Market Place Shopping Centre - Burgess Hill

Dec 21 - 10:00-18:00 - Intu Chapelfield - Norwich

Dec 21 - 11:00-19:00 - Westwood Cross - Thanet

Dec 22 - 10:00-18:00 - Clacton Factory Outlet - Clacton-on-Sea

Dec 22 - 12:00-20:00 - Bishops Square - London

Dec 23 - 12:00-20:00 - London Designer Outlet - London


published: 09/12/2014 09:32:33

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