Drive Away Happy With new Peugeot Campaign
Peugeot has announced the commencement of its "Drive Away Happy" campaign, which aims to remind people that the purchasing of a new car is a joyful and exciting experience. With the car market currently awash with overblown offers and cut price deals the company is daring to be different, focusing on the feeling of happiness at the centre of its campaign for 2012, wanting to ensure that the customer will be able to "Drive Away Happy."
One of the key components of this scheme is the firm's one of a kind "Just Add Fuel" product, which takes the stress out of running a car by looking after the customer's insurance, roadside assistance, road tax, servicing and Car Warranty expenses for just one fixed monthly fee.
Peugeot has unveiled a new 30-second television add to communicate the "Just Add Fuel" product and kick off the "Drive Away Happy" campaign, which is the result of a collaboration between Blinkink productions and creative agency Euro RSCG London and makes use of stop-motion animation to get its point across. Life on Mars and Doctor Who actor John Simm has been brought on board to voice the campaign across television and radio throughout the year.
"2012 is set to be a year of regeneration for the Peugeot brand with several exciting new product launches on the horizon including the world's first diesel electric car and the hugely anticipated new 208" says Peugeot's UK Marketing Director, Morgan Lecoupeur.
published: 24/01/2012 14:00:01