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Firms 'undervalue warranty software'

Firms 'undervalue warranty software' Image

IDC Manufacturing Insights has said in a new report that too few manufacturers are taking advantage of warranty transaction management software.

The report names Parametric Technology Corp (PTC) and SAP as market leaders and states that the software has now reached a point where six different firms are offering comprehensive tools.

Although the report comes from the USA, it could still be relevant to the UK market regarding car and Vehicle Warranty.

Report co-author, Sheila Brennan, a programme manager at the research company, said: "I was surprised at how similar all of the vendors were in their basic functionality."

Five of the six companies achieved high ratings, Ms Brennan said, and the basic functions evolved into more refined technology for things such as warranty analytics and business rules which could be customised by a company.

IDC has been campaigning for improved warranty management and looked at best practices in early 2011, followed by a MarketScape ranking of warranty analytics software firms last spring.

The researchers discovered that many warranty departments seem to be undervalued by their companies and Ms Brennan added: "We hear that they struggle with getting other parts of their organisation to utilise their information."

published: 27/07/2012 17:00:00

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