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Kia Optimistic on UK Prospects

Kia Optimistic on UK Prospects Image

Michael Cole, the Managing Director for Kia in the United Kingdom, says that he expects sales of the brand to only continue to grow next year despite some worries over the level of demand in the market in general.  "We are extremely confident in our product range, our strong value proposition and the greater presence and traction that the Kia brand is generating in both retail and fleet sectors of the UK car market" he notes.

Cole says that the sales of Kia in the United Kingdom are projected to be at around 54,000 units and that he hopes sales will be able to go beyond 60,000 units next year.  Cole made a point of singling out the Sportage and the newly launched Optima models as being vehicles that have helped to increase the profile of the company in the market's fleet sector.  "We think we have the products now to really appeal to the fleet customer user-chooser" he adds.  Cole notes that they are first and foremost a retail brand and that they are very focused on offering a competitive and value for money set of products, as well as giving customers extra peace of mind with features such as special servicing packages and seven year auto warranties. 

Despite the gloomy outlook of the economy in the United Kingdom that has dominated news headlines in recent times, Cole remains cautiously optimistic, believing that "a market of around 1.9 million units for 2012" is still more than likely.


published: 14/12/2011 11:00:01

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