Vauxhall steps up a gear
Lifetime warranty provider Vauxhall is undergoing a huge product revolution in an attempt to take over Ford as the UK's best selling car brand by 2015.
The 110-year-old firm is working hard to develop new fashionable models such as the Adam city car and the Mokka baby SUV.
The sleek new Cascada convertible will be at the forefront of boosting the brand's profile, and Vauxhall chairman Duncan Aldred believes, an increase in sales.
"We want people who currently think of Vauxhalls as cars for the average Joe to look again at our new line-up and see them as something highly desirable," said Aldred.
"We want to become the pre-eminent mainstream brand in the UK by 2015."
However, he promised the firm would remain focused on value for money with their popular models such as the Corsa, Astra and Zafira.
"Affordability is still driving the market and we will remain very strong on value, with our zero percent flexible finance and life-time warranty, alongside a raft of exciting new models," Aldred said.
published: 19/10/2012 17:00:01