0333 6000 290 Call 9am - 7pm Mon - Fri Email: enquiries@gocarwarranty.co.uk GO Car Warranty

Extended warranty offers benefit used car dealers

Extended warranty offers benefit used car dealers Image

Dealers have been successfully attracting attention to less popular, older used vehicles by backing them with extended auto warranties, the Warranty Group says.  The firm commended the decision a year ago and says that it has been a smart move on the part of used car dealers, notes the Warranty Group's Sales and Marketing Director, Ian Simpson.

"Used car customers have been seeing their buying power diminish for some time as stock shortages have pushed up prices and this general trend, if anything, has accelerated in 2012" Simpson comments.  "Dealers are therefore looking at ways of creating interest in cars that are often much higher mileage and older than the customer is expecting within their price range and warranties are a key way of doing this."

Simpson believes that stronger warranties go some way to providing a form of financial safety net for purchasers who may be dubious about a vehicle's history and that it is very important for dealers to understand the psychology of the common customer at a time when unemployment is so high and the choice of cars that are available may not live up to expectations. 

Simpson adds that one of the most important elements in the decision to buy a used car is the belief that such a vehicle is not likely to spring any unexpected nasty financial surprises and that the best way to reassure customers of this is to provide an extended Car Warranty.

published: 09/03/2012 11:00:01

back | more from Extended Warranty 

Request a Callback
Call Me Back


How to get your car ready for your next year at university link image

more Car Care Tips News

How regular car maintenance can save you money link image

more Car Care Tips News

History of Ford link image

more FORD News

News Archive

link image 2018
link image 2017
link image 2016
link image 2015
link image 2014
link image 2013
link image 2012
link image 2011
link image 2010