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Car market to be flooded by no frills brand

Car market to be flooded by no frills brand Image

Renault is set to launch a new "value brand" later in the year when the Dacia name is introduced, which will sell a variety of motor vehicles that are based on earlier generation models and offer major savings against competitors.

The vehicles will make use of the 1.6 petrol engines and the 1.5 diesel engines and are aimed at people who want the Car Warranty security of a new vehicle but who have never before been able to actually afford to buy one.  

The Dacia range will kick off with the Duster, which is a crossover vehicle that is being dubbed a rival for vehicles such as the Nissan Qashqai, yet which will have a price that starts at below £10,000.  Even the four-wheel drive version will actually offer change from £12,500, a price that is several thousands of pounds below that of other makes.  The range will also feature the last generation Clio-based Sandero, catering for motorists who are on a limited budget, thanks to its price tag of under £7,000, meaning it might yet become the cheapest new car in the whole of the United Kingdom.  

Later on an MPV named the Lodgy, which made its debut at this year's Geneva Motor Show and is based upon the Scenic, will also join the range, promising to be able to "comfortably accommodate a family and its luggage."  Neither dealerships nor prices have yet been finalised, though it is believed that a minimum of two garages in North Staffordshire are up for the franchise.

Author - Michael Barclay

RENAULT  02/04/2012 14:00:00

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